THE BLOSSOM AVENUE PARTNERS TO LEAD THE MASTERPLAN FOR THE NEW ALESSANDRIA HUB
We are proud to announce that The Blossom Avenue is among the lead designers of the winning proposal for the redevelopment of the historic Alessandria freight yard, soon to become one of Northern Italy’s most strategic urban and logistics hubs.
The project, entitled “X-Change”, was presented by a consortium led by Gruppo Bertola, and includes Valtidone S.p.A., Prelios S.p.A., and CLF-Costruzioni Linee Ferroviarie S.p.A. as economic operators. Alongside The Blossom Avenue, the design team features Carlo Ratti Associati and Land.
Far more than a logistics infrastructure, “X-Change” is a territorial-scale urban regeneration initiative. The masterplan outlines an integrated system including intermodal freight areas, a sustainable production district, a large public park, and a new urban neighborhood with a mix of residential, student/social housing, commercial, and tertiary functions.
Our studio will play a pivotal role in the development of the urban masterplan and planning framework, working in synergy with our partners to shape a project defined by innovation, sustainability, and local identity.
This ambitious transformation marks a crucial step forward in the redevelopment of the Alessandria railway junction, connected to the Terzo Valico dei Giovi and the broader North-West Italian infrastructure network.
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